DAAP Class Designs a New SPMH Logo
It's a new logo and new look for SPMH!
Professor Stanford Brod's Communication Design class at U.C.'s College of College of Design, Architecture, Art, and Planning (DAAP) for fourth-year students undertook the project. Communication Design is the way a designer helps people best understand the values of a product or service through appropriate words and pictures.
SPMH president Don Siekmann says the organization had a goal in mind. "In order to grow even stronger and get more involvement by more people, we believe we need new materials," he said.
Katie Welsh designed postcards
that create a poster-like image
In the research phase, students immersed themselves in all things SPMH: they visited Music Hall, combed the website and talked with SPMH members.
Professor Brod viewed the project as a great learning experience for his class. "Students benefit by learning about the community and culture they are a part of and I think helps broaden their outlook on design as well."
As part of their project, the students developed a "visual language" for SPMH. This included a color scheme, typography, and examples of ways images can be used to express the energy and nature of Music Hall.
"I loved the colors," said Siekmann. "They used colors that were certainly new to us and we will use them on our website, newspaper ads, posters in Music Hall."
SPMH vice president Marcella Hsiung
with Professor Stan Brod
Initially each student in the class presented a different style logo. The committee worked with the students to refine the designs, and then chose three finalists. From that group, came the logo that SPMH will use to take the organization into the future.
"The new logo has a much more dramatic sweeping movement than our previous static logo," Hsiung explained. "It's as if the new logo leads the viewer right inside Music Hall. It's a clever demonstration of the design principle that you don't need to show the entire Music Hall facade to achieve instant recognition."
In the DAAP class, left to right: Van Ackerman,
CAA; Marcella Hsiung, SPMH; Don Siekmann,
SPMH President; Lisa Allison, SPMH; Elizabeth
Wise, DAAP student and designer of the logo
In addition to a new logo design, the class presented SPMH with ideas for a wide variety of printed, electronic and three-dimensional promotional and information materials. You'll begin to see those elements in Music Hall, on this website, and in articles and SPMH advertising.