DAAP Class Designs a New SPMH Logo

SPMH logo It's a new logo and new look for SPMH!

Professor Stanford Brod's Communication Design class at U.C.'s College of College of Design, Architecture, Art, and Planning (DAAP) for fourth-year students undertook the project. Communication Design is the way a designer helps people best understand the values of a product or service through appropriate words and pictures.

SPMH president Don Siekmann says the organization had a goal in mind. "In order to grow even stronger and get more involvement by more people, we believe we need new materials," he said.

Katie Welsh designed postcards that create a poster-like image for SPMH
Katie Welsh designed postcards
that create a poster-like image
The results of the project far exceeded the expectations of the SPMH Executive Committee. "The resulting work was DYNAMITE," said Siekmann. "These students are really professionals just waiting to graduate."

In the research phase, students immersed themselves in all things SPMH: they visited Music Hall, combed the website and talked with SPMH members.

Professor Brod viewed the project as a great learning experience for his class. "Students benefit by learning about the community and culture they are a part of and I think helps broaden their outlook on design as well."

As part of their project, the students developed a "visual language" for SPMH. This included a color scheme, typography, and examples of ways images can be used to express the energy and nature of Music Hall.

"I loved the colors," said Siekmann. "They used colors that were certainly new to us and we will use them on our website, newspaper ads, posters in Music Hall."

SPMH vice president Marcella Hsiung with Professor Stan Brod
SPMH vice president Marcella Hsiung
with Professor Stan Brod
The idea for the project came from SPMH vice president Marcella Hsiung. Hsiung attended DAAP, one of the top design schools in the country, and owned her own design firm. Her cilents included top Cincinnati corporations. She's known Stan Brod since the 1980s and calls him one of the "best designers in our area".

Initially each student in the class presented a different style logo. The committee worked with the students to refine the designs, and then chose three finalists. From that group, came the logo that SPMH will use to take the organization into the future.

"The new logo has a much more dramatic sweeping movement than our previous static logo," Hsiung explained. "It's as if the new logo leads the viewer right inside Music Hall. It's a clever demonstration of the design principle that you don't need to show the entire Music Hall facade to achieve instant recognition."

In the DAAP class, left to right: Van Ackerman, CAA; Marcella Hsiung, SPMH; Don Siekmann, SPMH President; Lisa Allison, SPMH; Elizabeth Wise, DAAP student and designer of the logo
In the DAAP class, left to right: Van Ackerman,
CAA; Marcella Hsiung, SPMH; Don Siekmann,
SPMH President; Lisa Allison, SPMH; Elizabeth
Wise, DAAP student and designer of the logo
The winning design was created by Elizabeth Wise. "When I design a logo I try to start with basic geometric shapes, circles, squares, etc, because I believe that humans react to those shapes on a very basic and instinctual level." In her co-op for DAAP, Ms. Wise has worked at Galerie USA, Chiquita International Brands, and Hasbro Games.

In addition to a new logo design, the class presented SPMH with ideas for a wide variety of printed, electronic and three-dimensional promotional and information materials. You'll begin to see those elements in Music Hall, on this website, and in articles and SPMH advertising.

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Tom Murray shows his multi-panel, folded presentation

DAAP student Tom Murray shows his multi-panel, folded presentation



DAAP student Margaret Vennemeyer created this design for kiosks and displays for SPMH to use

DAAP student Margaret Vennemeyer created this design for kiosks and displays for SPMH to use

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